Just curious as to if anyone knows why Lego hasn't launched a non duplo city zoo subtheme. It makes a lot of sense financially for lego as it would be a very popular theme, if done correctly, since a zoo theme would appeal to both kids and AFOLs. The cost side of this for Lego wouldn't be astronomical like the recently failed Zelda Cuusoo (which required too many new lego elements). They already have plenty of zoo animal molds, such as bears, alligator, horse (zebra printing), elephants and monkeys etc.., so a few new animal molds (giraffe, lions...) wouldn't be such a big deal considering the amount of new molds they have created in recent years for the galaxy squad, chima and atlantis themes. The sets could also fit Lego's market strategy of creating small, medium and large sets of every price range with each theme. For example, they could produce a small $10-20 set of let's say 3 monkeys with a tree and small enclosure. A medium set around $40-$50 of an elephant enclosure, a large $70-$100 set of a lion pride with a watering hole enclosure are a few ideas. These animal enclosure sets along with an animal themed restaurant, souvenir shop, and ticket office (and other cool things you see at a zoo) would combine to create a grand zoo exhibit. The collectability of each set would also increase demand cause who wouldn't want to collect more of each set to have more animals and a larger zoo? So why hasn't lego made this into a theme? I need to make my own zoo MOC and put it on cuusoo lol
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