Following the news of Mattel buys Megabloks, I was thinking about this and would love to see what other people thinks as well. I think it would be a good idea for Disney to buy Lego, since that around 70~80% of licensed themes Lego are all owned by Disney anyways, and that this integration will not only potentially decreases licensing fee for Lego (Whether or not the price will reduce is another question), but also give Lego even more marketing and design talents that Disney has. The 2 companies have similar philosophies in terms of their business as well. Both target to kids and want to make kids happy, at the same time, target to kids at hearts like AFOL.
In terms of Could Disney afford to buy Lego, the answer is probably a solid yes. Money probably isn't much of a problem for Disney considering their own strong product lineup and recent mega purchases. I think the current question is more to if Lego would want to sell, especially as a family owned company that has such a long history in Denmark. Then again, all businesses in this world have a price.
I think if the 2 companies become one, the pros outweigh the cons, which I am not sure if there are any cons. What do you all think?
In terms of Could Disney afford to buy Lego, the answer is probably a solid yes. Money probably isn't much of a problem for Disney considering their own strong product lineup and recent mega purchases. I think the current question is more to if Lego would want to sell, especially as a family owned company that has such a long history in Denmark. Then again, all businesses in this world have a price.
I think if the 2 companies become one, the pros outweigh the cons, which I am not sure if there are any cons. What do you all think?